My name is Tamás Bakó and I’m the CEO at Artery Studios. If you would like to know more about our company then visit our company website here.
When Valve contacted me about two weeks ago to announce their Autumn (nov 21-27) and Winter (Dec 20-Jan 4) sales – and to ask whether we’d like to include SOTMC (Secret of the Magic Crystals) or not – I came up with an idea. Let’s set the price at $1.99 and try to generate a total sale of 50.000+ copies.
Some of you might already heard about the ‘SOTMC Summer Steam Sale Phenomenon’. During the sales over 25.000 copies were sold. This happened in less than one week. Thanks to the ‘fan’ letter we received we soon found out that sales were driven by the reddit post by Vice_Versa_1993 (original post can be found here) and Cauchemar89. (originaly post can be found here).
I’ve managed to farm a lot of reviews, blogs, even tumblr feed in the links section. Take a look. I’m sure there are lots more so contact me if you found anything interesting and I’ll add them to the Links.
So the idea is that with your help (yes, you there who could be a devoted fan of any age or a gag gifter, steamgifts user, youtube video sharer, blogger, hater, etc.) we will try to shift a total of 50.000 copies during the Autumn and Winter sales. “Why would I do that?” you may ask. Well, there could be a number of reasons. First would be that you enjoy playing SOTMC and would love to share with your friends, family, colleagues. Another reason might be to troll or gag gift someone so they share your horror and you can laugh while they install the game. Could be the – now routine – challenge of completing the game to 100%. I would also like to give a couple of reasons for you all.
Main reason would be that if we reach our goal of 50.000+ copies then we’ll pour this money into producing SOTMC II.
To turn this into something even better, let’s treat SOTMC as a currency while the sales last. With each copy you buy you may earn something personal and global, a bit like a Kickstarter pledge (with the benefit of receiving a couple of copies of SOTMC too). Let me explain. You buy:
- 1-5 copies of SOTMC – Thank you very much -> Buy now on Steam!
- 6-10 copies of SOTMC – Receive a copy of SOTMC II for free* + your name in the credits of SOTMC II -> Buy now for $11.95
- 11-20 copies of SOTMC – Receive 3 copies of SOTMC II for free* + your name in the credits of SOTMC II -> Buy now for $21.85
- 21-40 copies of SOTMC - Receive 3 copies of SOTMC II for free* + your name in the credits of SOTMC II + a limited SOTMC II t-shirt** signed by the developers -> Buy now for $41.75
- 41+ copies of SOTMC – Receive 5 copies of SOTMC for free* + your name in the credits of SOTMC II + a limited SOTMC II t-shirt** signed by the developers + Your name gets in the horse database*** -> Buy now for $81.50
Also, if we reach our aim and sell over 50.000 copies we will draw 50 limited edition Aenus USB**** drives between participants.
* if we reach our goal and SOTMC gets produced (more information will come soon in the blog)
** if we don’t reach our goal then this will be a SOTMC t-shirt (photos will come later in blog)
*** if we don’t reach our goal then we can add you to current database of SOTMC in next update
**** These drives will get made once we reach 25.000 copies sold in the sales.
What’s next ? Read on the blog and help us to make Secret of the Magic Crystals II. With your help it may turn out something special!
 as it turned out my research wasn’t thorough enough and it was two reddit.com thread that started the summer sales hype.[/edit]